Sunday 28 September 2014 20:36, UK
Sean Dyche admits Burnley's 4-0 humbling at West Brom in the Premier League on Sunday was "a real low day" for the club.
The Clarets had kept three clean sheets in a row and had only conceded five goals in all competitions this season when they arrived at The Hawthorns.
However, Craig Dawson's header from a Chris Burnt corner on the half-hour mark put them behind and Saido Berahino benefitted from more poor set-piece marking when he doubled Albion's lead in first-half stoppage time.
Berahino was on target once more 11 minutes after the interval and Graham Dorrans also netted in the 90th minute to send Dyche's side bottom of the table on goal difference, with only three points from six matches.
Dyche conceded it was a bad day at the office for his side.
He told Sky Sports: "It was a performance where we never got started and never got to grips with the game at all. It's a real low day for us performance-wise.
"There is a reality to it, we've seen results like this in the Premier League and it's happened to us and it's important we grow and learn from it very, very quickly.
"I said to the lads that we never looked like we started right and if you don't start right, that can build - and it did. We weren't at it today and you can't afford to do that in any division."
Burnley have now gone over six and a half games since scoring their last goal. On how he will attempt to fix that problem, Dyche said: "We'll keep working on the training pitch, keeping working with the players' mentality and belief."
Lukas Jutkiewicz had a header saved by Ben Foster in the second half but they never looked like breaching the organised hosts.
In his post-match press conference, Dyche said: "I broke my leg here as a 17-year-old playing for Nottingham Forest. It's one of the rare 'block' grounds I've got.
"It doesn't quite happen for me here. I didn't tell anyone before the game in case it spread.
"Disappointing pretty much covers it, but credit to West Brom and the way they played.
"You can't afford to have a bad game against a side like that in the Premier League.
"We just didn't deal with it. I won't hide behind the fact we had players missing and it was very poor we gave two goals away from corners.
"Everyone knows the script. If you pull a goal back at 2-0, you're back in it.
"The players need to have the mentality to cope with that. In the Championship, you can get away with it if three or four players have a bad game, but not in the Premier League - it's relentless."