Skip to content

Bob Bradley: Sir Alex Ferguson lessons still with me at Swansea

MANCHESTER, ENGLAND - MARCH 20:  Sir Alex Ferguson looks on prior to the Barclays Premier League match between Manchester City and Manchester United at Eti
Image: Bob Bradley says Sir Alex Ferguson's personality was all over Manchester United

Swansea manager Bob Bradley says visits to Manchester United under Sir Alex Ferguson still have an impact on his management.

The 58-year-old was confirmed as the Swans' new boss on Monday after announcing the departure of Francesco Guidolin less than nine months into the Italian's reign. 

American Bob Bradley attends a press conference to sign a contract with the head of the Egyptian football federation, 2011
Image: Bob Bradley was confirmed as Swansea manager on Monday

Although Bradley is new to the Premier League, the New Jersey-born coach has revealed frequent trips to Manchester United's training ground in the past have formed the foundations of his management style. 

"I have always talked about when I was the U.S. national team coach, what it was like when I'd go to Carrington," Bradley told NBC Sports. "What always struck me was how with all the great players and all the success, how Sir Alex's personality was all over every part of the club.

"He knew everyone's name and how he would joke with people in the kitchen.

Please use Chrome browser for a more accessible video player

The new Swansea manager Bob Bradley shows off his musical skills while he was managing in Norway singing along to Bruce Springsteen's The Promised Land

"People sometimes from the outside have opinions of me but if anybody took the time to talk to equipment men and women I've worked with, medical stuff, assistant coaches, behind-the-scenes it has always been important to me to understand to make sure that every one of those people knows how important they are."

Although Bradley admitted becoming the first American to manage in the Premier League was "special", the Swansea boss has insisted the south Wales club remain the only thing that matters, not his profile in the USA. 

Also See:

Watch NOW TV
Watch NOW TV

Watch Sky Sports for just £6.99. No contract.

"This point is very important. I know that this part of the story is important for the game in the United States," said Bradley. "It has always been a battle for coaches and players to earn respect.

"That's never been the reason that I've done things but I've always understood that's part of the responsibility. But, that story doesn't mean one thing here.

"The only thing that matters here, like I said, you have people who love Swansea City Football Club. People who live and breathe for the club.

"I've never called myself and an 'American manager' I'm just trying to be the best manager I can." 

Please use Chrome browser for a more accessible video player

Highlights of Francesco Guidolin's final game in charge of Swansea, a 2-1 defeat to Liverpool

Bradley will take charge of his first Premier League game when he takes his Swansea side to the Emirates to face Arsenal on October 15. 

You can watch England's tour of Bangladesh, plus Premier League football and the Japan Grand Prix on Sky Sports. Upgrade now and enjoy three months at half price!

Around Sky