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San Francisco 49ers aiming to increase stake in Leeds after Premier League promotion

Leeds open to outside investment, owner said last month

Leeds United lift the Sky Bet Championship trophy
Image: Leeds United are headed back for the Premier League

NFL franchise San Francisco 49ers are aiming to increase their investment in Leeds after their promotion to the Premier League.

The 49ers owners bought a 10 per cent stake in Leeds two years ago and they are now looking to buy a larger share of the club.

Sky Sports News has been told there is no set timetable for talks with Leeds about buying an increased stake.

Leeds owner Andrea Radrizzani last month welcomed further investment from last season's Super Bowl finalists.

However, he says he wishes to remain at the helm of the club for at least another decade.

The Italian businessman is aware securing the club's Premier League status could require more funds than are currently available.

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Leeds owner Andrea Radrizzani admits the club needs 'additional investment' if they are to be competitive in the Premier League following their promotion from the Championship.

Radrizzani bought Leeds from Massimo Cellino in 2017 and the following year took the club into a "strategic partnership" with the 49ers, in which the US franchise would share business practices, while also purchasing a 10 per cent stake.

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Asked whether further outside investment in the club was likely, Radrizzani said: "Yes definitely.

"Also because unfortunately… obviously we are happy, we enjoy the fantastic success we have achieved, but we have done it in a particular year that the impact of Covid is hitting the club financially.

"So we will need additional investment to be competitive and to continue our project, and maintain the league. So we will need to add on I think."

Another element of the deal that saw 49ers Enterprises invest in the club, was the company's president Paraag Marathe joining the Leeds board of directors.

Pressed on whether talks had taken place since Leeds' promotion over further investment from the 49ers group, Radrizzani said: "We haven't talked about that.

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Leeds head coach Marcelo Bielsa was named LMA Championship Manager of the Year after securing the title and promotion to the Premier League.

"They have done a good deal investing in the club with me. Because they see their investment already worth 3.5 times higher in terms of value than what they put in. But obviously they are good friends, a good partner.

"And they think, like myself, they could bring more value of the managing of the club in the Premier League than what has been done until now. I expect them to step up and help us more… particularly with stadium, or merchandise, or activities they do very well in the US."

Despite admitting that outside investment is required, Radrizzani is adamant that he will be staying at Elland Road for the foreseeable future.

"Everybody thought that I would sell after I achieved Premier League," he said.

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