Saturday 2 January 2016 16:20, UK
Vice-chairman Baroness Karren Brady says West Ham stars have turned down moves away from the club to be part of a future that includes a sold-out Olympic Stadium.
The Hammers move into their new home this summer and Brady has been talking to Sky Sports News HQ ahead of the stadium switch which she feels will be a gamechanger for the club.
Brady has revealed the venue will be sold out for every match of next season while she has also spoken about how the lure of an exciting future is keeping players at the club.
"The opportunity this represents for West Ham is huge," she said.
"We have 35,000 season ticket sales and by mid-January season tickets will go on general sale, firstly to the priority list. There are five times as many people on the priority list as there are available season tickets. All of the corporate hospitality facilities have already sold out.
"We now find ourselves in a position where we have more season ticket holders than we have ever had in our history. Every seat will be sold for every match."
West Ham have won plaudits for their enterprising approach under manager Slaven Bilic and Brady says some of the club's prize assets have rejected advances from rival clubs.
She said: "We want a team that is competing for the top six in the Premier League. That is what we want to achieve by moving to the stadium.
"From our point of view, using the stadium and our brand to attract new players is incredibly important. Lots of our players have attracted attention from other Premier League clubs but none of them have chosen to leave because they want to be part of the journey that we are on and that makes it feel very special at the minute.
"I don't think we will be targeting marquee signings. What interests us is having the best West Ham team that plays well together and entertains the fans."
