Thursday 24 December 2015 13:47, UK
Everton manager Roberto Martinez thinks the pressure on his Manchester United counterpart Louis van Gaal is a reflection of the "mad" and "volatile" British football climate.
And Martinez says he is "sad" that British clubs now appear to have adopted what he sees as a flawed approach towards securing sustainable success.
Van Gaal criticised the media at a Wednesday press conference, following reports that he was set to be sacked due to United's six-game run without a victory.
The United boss was furious with suggestions he was set to be replaced by Jose Mourinho, himself axed last week by Chelsea after leading them to the Premier League title last season.
Martinez thinks the rampant speculation surrounding the job status of managers is a worsening trend.
Asked if he had sympathy for Van Gaal's predicament, the Spaniard said: "I have got a degree of sympathy about football in general.
"I think we have gone mad in trying to sell new projects all the time, and I think we need to accept that in a football game you are going to win, draw or lose.
"You are not going to win every week and we should try to give managers time to put their vision across and find solutions, otherwise we are becoming so volatile and, after one or two defeats, you are looking to sell a new project.
"A new person is going to come in and be given another two games, and then we are going to look into a new project."
Martinez feels a win-now approach has become more prevalent in recent years and is a repudiation of traditional British football culture.
"I don't think British football has been based in that manner," he said. "I don't think the DNA of the British game is about changing, going from one manager to another, not having consistency in the projects.
"It is a real shame, we have changed immensely in the last 15 years. I know that the change, with social media, and the way everything is viewed from the outside, has a big impact.
"If we expect to get a change of a manager every time you get a difficult period, you will never find a successful team, you will never find the real successful stories that we had over the years in the British game.
"It is really sad."