Friday 7 July 2017 13:30, UK
Europe's football heavyweights are releasing new strips for the 2017/18 season but who's got the edge in the fashion stakes?
Plenty of Premier League sides have already revealed what they'll be wearing next term and the likes of Barcelona and Bayern Munich have now followed suit.
Check out the new kits released so far on the Continent...
The new home kit, made by adidas, is a traditional all-white design, with three light blue stripes a change on last season's darker lines, while the gold 'FIFA World Champions' badge sits prominently on the right of the chest in a sleek, v-neck design.
In honour of the club's 115-year history, a small stamp features at the bottom of the shirt with the years 1902-2017.
The away design sees a return to black for Zinedine Zidane's side, the colour of the team's strip when Real claimed the Champions League trophy back in 2000.
Kylian Mbappe is a man in demand but the France youngster is front and centre of imagery released to reveal the club's new home kit.
The Nike shirt features the club's hallmark diagonal red and white stripe, while the sleeves are updated to red and the v-neck collar features a gold band on the back.
Their away strip, meanwhile, is mainly light blue, but also has slightly paler and brighter sleeves based on Nike's Vapor template and is similar to Inter Milan's and Galatasaray's new jerseys for on the road.
There is one big change on Juventus' kit this season - a new club badge - with the kit representing the past, present and future history of the Serie A club.
The new home kit, made by adidas, sticks to the traditional white and black stripes with white shorts and socks which will also bear the new badge.
The club's official website says the kit "looks forwards to the future with one, single objective: winning" and they continue to be sponsored by Jeep.
Barcelona's new home kit - featuring new Japanese sponsor Rakuten - is described by Nike as "an updated interpretation of the traditional Blaugrana stripes".
Vertical red bands of different widths are cast against a deep royal blue, while detailing draws inspiration from the club's history and culture. The collar reflects the Catalan flag and the words "Forca" and "Barca" feature on the inner sleeves.
"Pulling on the new Barca kit for the first time creates a mixture of pride and optimism for the season ahead," said Neymar. "It looks and feels like a modern uniform."
The away kit is a return to a vivid blue, from shirt down to socks, while the club's history is captured in minute details. The Senyera, the Catalan flag, is featured on the collar, while one of the inner sides features the word 'forca' to correspond with 'Barca' on the opposite.
The shirt, which features Aeroswift technology, is maximised for performance, too, with engineered knit zones helping players move more freely.
Bayern's new home kit, made by adidas, draws inspiration from one of the most successful periods of the club's history. The jersey, in traditional red but with thin vertical white stripes, echoed that worn by Franz Beckenbauer and Gerd Muller during the 1970s.
Bayern's motto 'Mia San Mia' - roughly translated as 'We know where we come from, who we are and what we aim for' - also features on the reverse of the kit.
The new blue away strip celebrates the 20th anniversary of when Bayern switched their home colours from red to navy, with the design based on one of the club's most iconic kits.
Giovane Élber, wearing that kit, famously wrapped himself in a carpet at the side of the pitch in a 1999 game against Wolfsburg.
The retro style is contemplated by modern technologies, with a new breathable mesh helping the club's current stars achieve optimum performance.
Inter have stuck with their traditional black and blue for 2017/18, with vertical stripes of varying widths "taking inspiration from the city's architecture," according to kit-makers Nike.
The inside collar features a "Nerazzurri" label, while black socks have additional "Inter' in white on the front and blue detail down the back of the calf.
Inter's new away strip retains the a classic trio of colours - white, blue and black - and includes a round collar with blue detail and a change in texture around the shoulder and sleeves from back to front.
Striker Edinson Cavani, Ligue 1's top scorer, models PSG's new home offering - a midnight blue shirt with a reinvented club stripe that see a thin red chevron running from top to bottom.
Nike's kit also features a blue stripe that runs the length of the shirt and shorts, while blue socks have the word "Paris" written in white on the front.
PSG's away kit is inspired by Brazil, its yellow and blue color palette reflects the club's strong Brazilian influence from players past and present - including Ronaldinho, Silva and Marquinhos.
Borussia Dortmund have stuck to classic yellow for 2017/18. Their new Puma home strip, launched under the slogan 'Pure Emotion', features a black ribbed collar, horizontal gradient stripes and 'Dortmund' emblazoned on the back.
Roma's new home kit showcases traditional red and yellow with black details for 2017/18.
The red jersey features engineered knit zones on the torso creating a subtle geometric pattern, while the neck-line is bordered with yellow on the sides and back and the inside of the shirt, at the base of the neck, features the words "We are Roma".
Roma's away kit is predominantly white, with red and yellow detailing on either flank.