Sunday 1 October 2017 08:31, UK
The Rugby Football Union are considering selling the naming rights to Twickenham, according to the governing body’s new chief executive Stephen Brown.
Former RFU chief executive Ian Ritchie had previously expressed in selling the rights in order to create additional revenue and Brown, who took over the role last month, has also expressed interest.
England is the only one of the home nations yet to sell naming rights to its home stadium.
Scotland play their home matches at BT Murrayfield, Ireland at the Aviva Stadium, while Wales have renamed the Millennium Stadium the Principality Stadium.
England could now be set to follow suit.
Brown said: "We wouldn't rule out any appropriate commercial opportunity for the venue, the fan-base and the stakeholders.
"At the end of the day, we have an obligation to maximise the potential of our assets and ensure we have money to reinvest.
"We wouldn't rule it out at all, but it would have to be right. It's more than just the value - it has to match what we're trying to do here.
"Twickenham is synonymous with English rugby. Maybe there is a different way of doing it - you don't have to have a branded stadium."
