One of the big attractions of the British Masters supported by Sky Sports has been the innovated live Masterclasses at Woburn.
Lee Westwood and David Howell went through their paces on the practice ground in front of a vast gallery after the first round, and the innovation was superbly received by the viewers on Sky Sports 1 and 4.
The Masterclass series continued on Friday, with tournament host Ian Poulter and Luke Donald showing what it takes to be a wizard on the greens.
And after the third round coverage concludes, we'll have another live Masterclass hosted by Mr and Mrs Dougherty on the range.
The Masterclasses are live on Sky Sports 1 and 4, and are also available On Demand.