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WATCH: WWE's Vince McMahon viciously attacked by Kevin Owens

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WARNING: Graphic content - After being put into a Hell in a Cell Match against Shane McMahon, Kevin Owens crosses the line with a shocking attack of the WWE chairman

WWE chairman Vince McMahon has been left bloodied and beaten after an attack by Kevin Owens.

As you can see in the video above, the 72-year old needed medical attention after receiving a headbutt and a couple of punches from a man almost forty years his junior.

McMahon had come to the ring on Smackdown to set up a match between Owens and his son Shane at Hell in a Cell next month.

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Owens, who had threatened to sue WWE after being attacked by Shane last week, sought confirmation by McMahon senior that he wouldn't be fired for "beating up a McMahon".

Choosing his words carefully, Owens then attacked his boss, finishing his assault with a frogsplash from the top rope.

Vince McMahon needed medical attention after Kevin Owens' attack.
Image: McMahon started to bleed almost immediately after Owens' initial headbutt

Medical teams and his daughter Stephanie had to help McMahon out of the ring after he was cut open by the opening headbutt.

The attack means the battle between Kevin Owens and Shane McMahon, live on Sky Sports Box Office, will be even more brutal than expected given the tensions caused in the build-up.

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