Nobody does anything by halves on Super Bowl Sunday, especially when it comes to advertising.
The greatest NFL players, music superstars and big-brand advertisers join forces to entertain the world as hundreds of millions of fans tune in to the world's biggest one-time sporting event every February.
It is also the world's biggest advertising platform at half-time for the brands willing to take the punt. Which commercials came out on top at Super Bowl 2014? Sky Sports takes a look back:
Budweiser: Puppy Love
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Jaguar: Big Game
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Volkswagen: 100,000 miles
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Chevy: Romance
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Volvo: Made by Sweden
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Kia: Matrix
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Doritos: Time Machine
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M&Ms: Delivery
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Taco Bell: Viva Young
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Audi: Doberhuahua
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Sodastream: Sorry Coke and Pepsi
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Check back after February 5 to see which advertisers make the cut for the best ads at Super Bowl 2017 and click here for the best Super Bowl ads of all time.
