A new strategic plan to shape the future of netball and drive positive impact around the world has also been launched alongside the governing body's rebrand; 76 national netball associations affiliated to World Netball, grouped into five regions
Thursday 3 June 2021 09:05, UK
The International Netball Federation (INF) has announced an official rebrand to World Netball, alongside the launch of a strategic plan which will shape the future of the sport and drive positive impact around the world.
The governing body's renaming reflects the significant growth in awareness and development of netball over recent years.
World Netball said that 'the time is right' to shine a light on the sport's reputation for providing opportunities, creating communities, and inspiring netballers.
The new strategic plan has been created with three core strategies and seven essential values. It builds upon Netball 2020, which was the strategic plan the INF launched in 2016.
The strategy is focused on a mission to expand netball's worldwide reach and impact, building on the sport's unique female-focused foundations.
"We are delighted to be moving into this exciting next chapter as World Netball," Liz Nicholl, World Netball's president said.
"Netball is a sport which creates choices, opportunities, connections, and communities for millions around the world. Now is the time to look forward. Delivering our strategy to grow, to play, and to inspire, we will achieve our ambition to create a better world through netball.
"Our rebrand signals our intent to create real impact in the world of netball, with a vision to create a sport open to all, allowing netballers to embrace the opportunities the sport brings as well as achieving their full potential."
"As we look ahead, we aim to increase global participation, revenue and capacity for our sport, building on our strong and established position, to reach wider audiences, raise netball's profile and expand its impact," Clare Briegal, World Netball CEO, added.
"We will drive game development beyond our existing portfolio of thrilling world-class events - we hope to welcome even more participants and fans to our diverse netball family under the inclusive banner of World Netball."
Sky Sports is your home of netball. The Vitality Netball Superleague continues with Round 19 on Sunday, June 13 and four matches streamed back-to-back on the Sky Sports YouTube channel from 12pm.
