Monday 6 April 2015 09:51, UK
With just three days to go until 2015's first major, we continue our countdown of the top 10 Masters Legends.
Modern-day professional golfers invariably live a first-class lifestyle, and they all give thanks to one man - Arnold Palmer.
It is questionable whether the rewards of today's game would be anywhere near as lucrative had it not been for The King's worldwide impact during the 50s and 60s.
Inaugural Masters champion Horton Smith described Augusta as having "character, individuality and personality", and when Palmer arrived in 1955 the tournament had a player to match.
He won his first Masters in 1958 and emerged victorious three further times in the next six years while finishing no lower than ninth in an incredible 10-year stretch.
Palmer's duels with Jack Nicklaus and Gary Player attracted a seemingly never-ending stream of new golfing fans, most of which favoured the swashbuckling cavalier over the elegant Player or the nerveless, calculating Nicklaus.
His 50th consecutive appearance at Augusta in 2004 was also his last as a player, although Palmer still receives the warmest of welcomes every year in his role as honorary starter.
Watch all four days of the Masters live on Sky Sports 4 - your home of golf. This week's coverage from Augusta begins 'On the Range', live from 5pm on Monday.
