Thursday 6 October 2016 16:41, UK
The Golf Foundation will raise significant funds and help encourage many youngsters and their families to try golf for the first time during this month's British Masters.
The European Tour recently selected the Golf Foundation to be its official charity for the tournament at The Grove, to be hosted by former world No 1 Luke Donald.
Sky Sports and the European Tour have already teamed up with the England Golf grassroots initiative 'Get into golf' to build on the success of last year's British Masters, encouraging children and adults to play golf.
Initiatives such as live masterclasses planned for the tournament week and 'Sky Sports Thursday', which gave away 20,000 free tickets to the first round of this year's British Masters at The Grove, also aim to help engage with new and existing audiences.
The Golf Foundation will be offering a range of golf activities for young people and their families to try, at a specially created area in the event's tented village courtesy of the European Tour.
Activities from Wednesday will include tricky putting games and a monster 56ft 'Mega Putting Challenge', while a number of youngsters are also expected to take part in 'The Pressure Putt' alongside Donald, Westwood and a selection of hand-picked celebrities live on Sky Sports.
Brendon Pyle, Chief Executive of the Golf Foundation, said: "The Golf Foundation values greatly the support of the European Tour in presenting our team with this fantastic opportunity to raise awareness of our work as a charity which makes golf more accessible to young people and puts children first.
"We encourage families to come along to The Grove next week and make use of the free entry for their youngsters. Our team would like to offer a big thank you in advance to all the European Tour players, led by tournament host Luke Donald, who are encouraging us and supporting our charitable efforts in the week ahead."
All young people aged under 16 accompanied by an adult can enjoy free admission, while the Golf Foundation is also encouraging club PGA Professionals to bring along groups of their juniors for a day to sample for themselves the big tournament atmosphere at The Grove.
Tickets for the 2016 British Masters supported by Sky Sports are now on general sale, with fans able to buy tickets for the final three rounds of the European Tour tournament at The Grove.
Watch the British Masters from October 11-17 live on Sky Sports - your home of golf. Live coverage begins with the Hero Challenge on Tuesday from 7pm.
