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Keith Pelley hopes to re-attract the world's top players to Wentworth

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European Tour Chief Executive Keith Pelley says he will increase the prize funds for next season's Tour events to entice players back from the USA.

European Tour chief executive Keith Pelley has confirmed there will be widespread changes to the West Course at Wentworth in a bid to restore a world-class field to the BMW PGA Championship.

The layout and the condition of the course has come in for criticism in recent years, while difficulties in scheduling have also contributed to the likes of Rory McIlroy, Henrik Stenson and Sergio Garcia all opting to miss the event this week.

But Pelley insisted the tournament remains a "premium" event on the European Tour schedule, and he denied reports that the event could be moved away from Wentworth in the near future.

A general view of the 18th green during day three of the BMW PGA Championship at Wentworth on May 28, 2016
Image: Many players have skipped the BMW PGA this week because they don't like the course

At a press conference during the final round, Pelley said: "Wentworth is majestic and has an aura about it that is simply astounding. And when you drive up and see the magical building, you quickly become inspired, so we have every intention to be at Wentworth for a long period of time. This is the home of the BMW PGA Championship.

"But we have to significantly improve the golf course, and that is a critical component to it. I've talked to a number of players, and you all know that there are a number of players that aren't here because they don't want to play this golf course.

Rory McIlroy of Northern Ireland poses with the trophy with Keith Pelley, Chief Executive of The European Tour,
Image: Rory McIlroy won the Irish Open last week, but he pulled out of the BMW PGA due to his packed schedule

"I'm convinced, I'm confident, what Reignwood (the Wentworth owners) has planned will bring this back to the Harry Colt design and the Harry Colt magic that once made this the place where players want to play. 

"This is a premium event, and will always be a premium event. Our goal is to have a number of premium, world-class events, such as this. We're confident that in our plans over the coming months, we're going to reveal such. What is important is that we have more premium events."

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VIRGINIA WATER, ENGLAND - MAY 20:  General View of the 11th hole during the Pro-Am ahead of the BMW PGA Championship at Wentworth on May 20, 2015 in Virgin
Image: Pelley feels an overhaul of the West Course will once again attract the top players

Pelley also hinted that another tournament in Great Britain could be added to the schedule following the success of the return of the British Masters supported by Sky Sports at Woburn last autumn.

"The success last year of the British Masters certainly showed the appetite of the golfers and the fans in England," added Pelley. "They are also incredibly knowledgeable, which is great. Having travelled across the world, it's great to see what how the Irish fans, the Scottish fans and the English fans know the game and appreciate it.

European Tour Chief Executive Keith Pelley speaks at a press conference during day four of the BMW PGA Championship at Wentworth
Image: Pelley is also planning changes to the European Tour schedule

"So there could be room for another event. I will tell you that is something that we have discussed but we have no concrete plans at this place."

Pelley also believes they will be significant changes to the schedule to ease the difficulties of travel for many Tour pros, while he is also determined to persuade more players to stay in Europe rather than join the PGA Tour with better venues and increased prize funds.

VIRGINIA WATER, ENGLAND - MAY 26:  Danny Willett of England walks to the 2nd green during day one of the BMW PGA Championship at Wentworth on May 26, 2016
Image: The Wentworth showpiece remains a

He said: "The two areas that we're focusing on is one, our schedule, not only the 2017 but the 2018 schedule. Our goal is really to make it have far more travel-ease on the players, as well as more playing opportunities for some of our lower-ranked members.

"Some of the Q-School and some of The Challenge Tour players, had a tough time playing early on in the season. It is something that has not gone unnoticed. It is very critical to us and we are working very feverishly in fixing this and creating additional tournaments, and we are confident that our 2017 schedule will be significantly stronger than 2016.

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"At the same time, the other thing is obviously the migration of some of our top players to the US. That is another key component of our strategy going forward, is providing the best golf courses for our players to play on, the best golf experiences and to increase the prize funds."

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