Watch the videos from the event
Friday 14 February 2020 14:33, UK
Ferrari's kick-started F1 launch week in style with an extravagant event - which featured a DJ, an orchestra, several on-stage performers and, most importantly, their 2020 championship contender.
The sport's most famous team hope their new car, unveiled at the grand Teatro Valli theatre in Reggio Emila, will deliver their first titles in over a decade.
Although the car, named the SF1000, livery doesn't feature any obvious changes from last year's design, team boss Mattia Binotto insisted the package was "completely different", while drivers Sebastian Vettel and Charles Leclerc praised the work undertaken back at the factory.
Watch the car reveal by clicking play on the video at the top of the article - and watch the entertainment from the event below.
While you wait for the stream to start, why not have a watch of Jenson Button previewing the big talking points heading towards the new season as the Sky F1 pundit tackles Ferrari, Mercedes, Red Bull and more...