British & Irish Lions coach Warren Gatland was 'embarrassed' by the recent treatment given to Australia coach Michael Cheika in New Zealand.
The New Zealand Herald depicted Cheika as a clown on its sports front before the All Blacks' 37-10 win over the Wallabies at Eden Park in the final game of the Rugby Championship, the third of their Bledisloe Cup meetings.
Gatland was in the crowd in Auckland and felt some of the behaviour towards Cheika showed a lack of respect, although he quickly took away any blame from New Zealand's players and coaching staff.
"To be honest with you, and I don't mind you printing this, I was at Eden Park watching the game a couple of weeks ago and as a Kiwi, I was embarrassed," said Gatland, who will take the Lions to New Zealand next summer.
"There's the clown stuff in the Herald. One of the things I've been proud of as a Kiwi, I always thought we showed a lot of humility.
"As a Kiwi, I was sitting in the stands watching the game and I was a little bit embarrassed.
"That's something as New Zealanders, in the past we've prided ourselves on that, tried to do that, and tried to be humble about the success of the rugby team.
"It was the first time, and this is just my opinion, that I found myself saying, 'We're better than this'.
"I don't think the All Blacks are doing that. There has been some history between Cheika and Hansen - that's come out on a few occasions.
"But anything that's come out of the squad and the team, they've tried to play things down and just talked about trying to improve as a squad."