Super League and Betfred have announced the biggest commercial deal in the history of the competition by extending their partnership for a further two seasons.
The multi-million-pound investment by Betfred, owned by Rugby League fan and Salfordian Fred Done, will see the current three-year partnership extended until the end of the 2021 season.
News of the record-breaking deal comes at a time when Betfred Super League is enjoying huge popularity.
Last weekend saw the record attendance for a Super League fixture broken when 31,555 people saw the Catalans Dragons defeat Wigan Warriors in a historic first ever Rugby League game at the Nou Camp in Barcelona.
This followed a record-breaking aggregate round attendance over the Easter Weekend, when 78,917 fans attended Super League Round 11 fixtures.
Robert Elstone, chief executive Super League, said, "We're thrilled to continue our partnership with Betfred who have become synonymous with Super League.
"They have been a vital part of our journey over the last three years and we look forward to working with them in what is a hugely exciting time for Super League and the sport.
"To have the support of someone like Fred who is so passionate about Super League and who shares our vision for its future is fantastic."
Betfred's boss Fred Done said: "The real passion for this game shown by the players, the media and, most importantly, the fans, is for me the main reason why this has proved to be such a great sponsorship for us.
"Therefore, I had no hesitation in extending the deal for a further two years and Betfred look forward to working with Super League to help grow the terrific game of rugby league."