In a sport where there are stats, numbers and more stats, Sky Sports are teaming up Pro Football Focus to crunch the numbers before, during and after our live coverage to give you more analysis than ever before..
The NFL is full of statistics and to help Sky Sports and fans in the UK make sense of them, PFF will provide our data throughout the season.
From bespoke imagery on the key head-to-heads to crucial offense and defense match-ups, the PFF analysts will set the scene for our live games and their unique grading system will help us see who is, and isn't, performing.
Neil Reynolds and the team will link up with the guys in Cincinnati during our NFL Sunday coverage, while their gurus will help look ahead to the action and contribute to our match previews, in-depth features and key battle analysis across the NFL week.
What is Pro Football Focus?
Set up in the UK by a Brit, Neil Hornsby in 2004, PFF uses a special grading system to rank NFL players in all positions between 0-100.
It's become a key reference point for fans and experts with NBC commentator and former player Cris Collinsworth so impressed than in 2014 he bought a majority interest.
PFF is now a data supplier to all 32 NFL teams, 40 NCAA FBS teams as well as national and regional media - and this year Sky Sports join the party.
How does PFF grading work?
Put simply analysts watch, log and grade every single play and every single snap played in the NFL with the statistical results providing an all encompassing view on each position, each team and every single NFL player.
Each player is graded by an analyst on a scale of -2 to +2 according to what he did on the play, taking into account the game situation and how effective the player was on the play - a second analyst will then run their verdict before a third senior analyst has the deciding say.
@PFF will provide a host of in depth analysis throughout the season across Sky Sports platforms including our live coverage on Sunday and throughout our weekly build-up and reaction on sky.mnosports.com/NFL
Join us for coverage of the NFL right through the regular season and play-offs, starting with the season opening Thursday Night Football, right through to Super Bowl LIII in Atlanta on February 3.
Every Sunday Sky Sports is your home of the NFL in the UK with three live games and Redzone and you can join in the conversation by making sure you follow us @SkySportsNFL for behind the scenes coverage, live fixture announcements and much more