Tickets for the 2016 British Masters supported by Sky Sports are now on general sale, with fans able to buy tickets for the final three rounds of the European Tour tournament at The Grove.
The opening round on Thursday October 13 has now completely sold out, with 20,000 spectators taking advantage of the 'Sky Sports Thursday' free ticket offer, which was launched last Friday.
But fans can still ensure they get to see some of the world's leading players in action, including tournament host Luke Donald, with tickets for the second, third and final rounds (from Friday October 14 - Sunday October 16) on sale from 10am on Friday morning. They are on available jointly via www.europeantourtickets.com and www.sky.com/tickets.
More than 57,000 spectators attended last year's British Masters supported by Sky Sports at Woburn Golf Club, where Englishman Matthew Fitzpatrick claimed his maiden European Tour title.
This year, former World and European No 1 Donald takes on the role of tournament host, and he is keen to encourage new and existing fans to support the event once again, with a range of innovative initiatives planned at The Grove, including masterclasses, player Q&As and unique digital content.
He said: "It is great news that all 20,000 free tickets have been snapped up for Sky Sports Thursday at the British Masters supported by Sky Sports, and hopefully we will now also get a good response for the other three rounds, helping to create a special atmosphere at The Grove in October.
"It's going to be a world class event so we would like people to bring their kids and bring their families. Like last year we are going to have the masterclasses and the Q&As so we can engage with the fans. It is going to be a fantastic event so hopefully people will support it."
Sky Sports has teamed up with grassroots initiative 'Get Into Golf' to build on the success of last year's British Masters, supporting the campaign to get both children and adults playing golf throughout the year, beginning this spring. To date, 3,896 adults have taken up a form of membership through the initiative, with females representing 41% of participants.
Key activation points throughout the year will include the 2016 Open Championship, the first time Sky Sports has broadcast the prestigious event, and the British Masters, which will be played at The Grove for the first time.
The Hertfordshire venue previously hosted the WGC - American Express Championship in 2006, which was won by Tiger Woods, with Ian Poulter - last year's British Masters tournament host - joint runner-up alongside Adam Scott, while Donald finished in a share of sixth place.
Hospitality packages are also available for the British Masters supported by Sky Sports. For further information or to request a brochure call 01344 8404550 email enquiries@europeantourhospitality.com or visit www.europeantourtickets.com.