Golf editor Keith Jackson finds a couple of mind-boggling facts and figures and enjoys a star-struck moment during the first round of the Masters.
Spend, spend, spend
An interesting stat was revealed today, and consolidated the lure of the Masters. Golf fans from around the globe turn up not just for the golf, but to take home that prized piece of memorabilia from one of the most famous venues in the world.
Wednesday's official attendance was 48,000 patrons - not bad for a day of practice rounds and the traditional par-three contest.
The average spend in the vast golf shop filled with Augusta-monogrammed products was $550 per person. That works out at $24.4million in sales, just at the golf shop, in one day.
But I guarantee every patron who parted with cash will tell you it was worth every penny, or cent!
Looking after the players
The Masters is well known for being the tournament in which the players are looked after like royalty, and that extends to the courtesy cars.
The parking lot close to the clubhouse is packed with Mercedes-Benz SUVs, and there are around 250 of them.
In the UK, these particular cars cost around £60,000. I'll let you work that one out.
Who, me?
It's not just the players who are looked after at Augusta National. The media are well-treated too. There's always a poilte and friendly buggy driver around to ferry you to where you need to get to.
I hitched a ride back to the media centre, which is close the the clubhouse - where all the players obviously congregate.
I grabbed my bag, thanked my driver, and walked away unaware that I was being watched. I should also explain at this juncture that I was wearing a golf shirt, golf shoes and smart chinos.
As I made my way towards the media centre from the front of the clubhouse, a young boy held out a notebook and a pen in front of me. He wanted my autograph!
I explained I was very flattered, but I was not actually a professional golfer, and I got the impression he had never heard of the term "club hacker".
He looked crestfallen, so I tried to cheer him up by claiming I could sign his book as I was a famous journalist.
"Are you really?" he asked. "Er, no - not really. Sorry."
He saw the funny side.
Record breaker
Moving to events on the course, congratulations to Tom Watson on another record-breaking performance in the first round of the Masters.
At 65 years young, Watson fired a remarkable 71 and became the oldest person in the tournament's history to break par - surpassing the last, great Sam Snead.
One more good day tomorrow, and he'll dethrone Tommy Aaron as the oldest player to make the cut at Augusta. Aaron, the 1973 champion, was 63 when he played the weekend in 2000 and finished 57th.
Watch all four days of the Masters live on Sky Sports 4 - your home of golf