Jon Rahm has made a financial pledge to the people of Mexico and is playing for an extra-special cause at the WGC-Mexico Championship.
The opening World Golf Championship event of the year takes place at Chapultepec Golf Club in Mexico City, an area hit by a number of devastating earthquakes in recent months.
Rahm is supporting the relief effort by donating to the Mexican Red Cross, with $1,000 to be pledged for every birdie the Spaniard makes this week and $3,000 for every eagle.
"I feel like as a Hispanic and a Latino, I want to help out this community," Rahm said. "Let's hope I make a lot of (birdies and eagles) and I can donate as much money as possible."
An 8.2 magnitude earthquake struck Mexico City in September, with the area hit by another powerful earthquake in February.
The world No 2 made six birdies during his opening-round 67, with home crowds hoping to see him making more gains and eagles over the rest of the week.
Watch the WGC-Mexico Championship throughout the week live on Sky Sports. Live coverage continues on Saturday from 5pm on Sky Sports Golf.