The inaugural Hero Challenge takes place at The Grove on Tuesday evening ahead of the British Masters, with extended coverage live on Sky Sports.
The floodlit event is a new one-hole knockout contest taking place over a specially-constructed par-three at The Grove, with eight European Tour players going head-to-head and several celebrities also taking part.
The tournament's debut will be shown live from 7.30pm on Tuesday on Sky Sports 4 and Sky Sports Mix, with the coverage also being streamed worldwide for free on skysports.com and the Sky Sports Facebook page.
You can get a taste of what is to come live on our Facebook page at 5pm today, when Henni Zuel takes on golf editor Keith Jackson with both showing this evening's competitors how it should - or shouldn't - be done!
In the event proper, British Masters host Luke Donald is joined by Ryder Cup star Andy Sullivan and fan-favourite Andrew "Beef" Johnston in the eight-player contest, while US Open runner-up Shane Lowry also features.
Cricketers Kevin Pietersen and Shane Warne star in the celebrity challenge, which will follow the same format as the main event, with TV personality Piers Morgan and singer Brian McFadden completing that line-up.
Tickets for the 2016 British Masters supported by Sky Sports are now on general sale, with fans able to buy tickets for the final three rounds of the European Tour tournament at The Grove via www.sky.com/tickets.
Watch the British Masters throughout the week live on Sky Sports 4 - your home of golf. Or watch from £6.99 without a subscription, on NOW TV.