Barcelona and Nike have launched the Spanish champions' new purple away kit for the 2016/17 season.
The unique design will see the Catalans wear the colour - a blend of Barca's iconic red and blue home colours - for the first time in the club's 116-year history.
The new strip continues Barca's tradition of taking to the field in vibrant away colours and features vivid pink detailing and a modern v-neck, all combined with Nike's AeroSwift technology.
"The fusion of the traditional red and blue makes this shirt shocking, but at the same time really linked with our history," Barca captain Andres Iniesta said.
"In addition, thanks to the new technology we feel much more agile and fast."
The words 'Barca', 'Un Crit' and' Valent' - lyrics from the club's anthem - are embroidered on the back of the shirt and translate from Catalan as 'Our Cry is Bold'.
The font used for the names and number on the back of the shirt follows the unique trend.
Barca have adopted a vivid pink letterset which takes inspiration from the cuts and angles evident on Antoni Gaudi's La Pedrera building in the city.