James Tavernier scored one goal and set up another as Rangers beat Hibernian 2-0 to keep up the pressure on Scottish Premiership leaders Celtic.
Tavernier's fifth-minute penalty sent Rangers on their way to victory at Ibrox.
Hibs had a decent spell during a first-half blizzard but Alfredo Morelos put the game beyond the visitors with an emphatic finish in the 57th minute, although Shaun Maloney's side rallied late on.
The roar that greeted the second goal was soon eclipsed as news came through of Aberdeen's equaliser against Celtic, but Rangers ultimately finished the night still one point behind the cinch Premiership leaders.
Rangers had Glen Kamara in for the injured Ryan Jack while Hibs lined up in a 4-4-1-1 formation with Lewis Stevenson in central midfield.
The visitors' plans came unstuck when Paul McGinn made an unnecessarily risky challenge on Ryan Kent near the byline and referee Nick Walsh immediately pointed to the spot. Tavernier sent his penalty down the middle.
Tavernier set up Scott Arfield with a great ball over the top shortly afterwards but the midfielder cushioned his volley just wide.
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Both sides lost defenders to injury with McGinn and Leon Balogun going off in quick succession. On-loan Fulham winger Sylvester Jasper came on for Hibs as Chris Cadden dropped back to right-back, and the former Motherwell man was fortunate not to concede a spot-kick for a push on Kent.
Borna Barisic entered the fray for Rangers for the first time since being taken off following an awful first-half performance at Celtic Park and the left-back was soon booked for a wild challenge on Jasper.
Hibs had chances midway through the half. Allan McGregor palmed away Kevin Nisbet's first-time effort and Ewan Henderson's free-kick and Demetri Mitchell curled another set-piece onto the roof of the net.
Ryan Porteous also claimed for a penalty following a clash with Calvin Bassey but Walsh penalised the Hibs defender.
Rangers finished the half strongly. Morelos missed a good chance after Porteous had gifted the hosts possession on the edge of his box, and Kent fired wide after good work from the Colombian.
There was a flashpoint in the 51st minute when Arfield went in for a bouncing ball with his studs up and caught Porteous. The defender, who was sent off on his last visit to Ibrox, went down clutching his shin but Walsh gave a free-kick and no card.
Rangers doubled their lead when Tavernier's pass slipped in Morelos in the right channel and the Colombian fired high into the net.
Tavernier later produced the same pass after winning possession and breaking from his own half but goalkeeper Matt Macey this time got his hand to a more subtle effort from Morelos.
Macey soon made another good stop from Kent from a chance which again came from Hibs losing the ball in the Gers half.
Hibs had a series of chances to liven up the final stages. Porteous could not get a strong enough connection from Chris Mueller's inswinging corner, McGregor denied Cadden and Jasper and substitute Mueller headed wide from 12 yards.
What the managers said
Rangers manager Giovanni van Bronckhorst: "We were good. We started the game really well with the penalty and also some chances were created.
"We put a lot of energy into the game and a lot of pressure. We won a lot of balls in their half, especially in the first half, so the overall performance was really good.
"We created chances. It was 2-0 and we could have scored more, but the performance was really good and that was good for us because we needed the points."
Hibernian manager Shaun Maloney: "Rangers were probably the better side for long parts but there were still some parts I really have to give our players credit for.
"Going 1-0 down really early, we regrouped defensively. We didn't give up too many really big chances.
"The chances we create, and it sounds like I'm saying this a fair bit at the moment, it does change the dynamics of the game if we take them.
"The penalty [claim] was a big decision. That would have changed the dynamic too. But that's done. At the time, I couldn't quite see it. But, looking back, it's quite clear it was a penalty. I know it's difficult for referees with no VAR, mistakes can happen, but it was a clear penalty for me.
"The fans can see what the players are trying to do and also the effort they gave. It's not the first time. We are finishing games strongly and creating chances. The difference in a lot of games recently is that other teams have been more clinical.
"But we can be better in possession. In the early part we gave up too much easy possession and allowed Rangers to attack us.
"We can be loads better at that. It was very difficult conditions, we can definitely go longer at that moment. We don't always have to go short.
"But I always give the players the option to do both and let them feel it in the game. They have been really good at that at times so I can't really criticise too much when they make the odd mistake."
What's next?
It's the Scottish Cup fifth round this weekend with Dundee United away to Championship side Partick Thistle on Saturday. Motherwell are at home to fellow Scottish Premiership side Aberdeen.