Rochdale remain in the League One relegation zone after Charlie Wyke struck late on to secure Bradford a draw.
Dale looked on course to climb out of the bottom four for the first time since mid-December when Matt Done fired them ahead just before the break.
But goalkeeper Josh Lillis dropped a routine 89th-minute cross to present Wyke with the simplest of finishes, leaving Dale a point from safety.
The home side's deserved breakthrough came a minute before the break. Tenacious work from Calvin Andrew and a deep cross from left to right by Joe Thompson saw Brad Inman nod the ball into Done's path.
He took a touch before rifling a superb finish across Colin Doyle and into the far corner of the net.
After the break, Wyke volleyed Tony McMahon's centre over the crossbar while Nicky Law rolled an effort across the face of goal and wide.
It looked like Dale had held out for victory until the 89th minute when Lillis spilled a routine cross and Wyke poked the ball home.