Sheffield United striker Callum Robinson has joined West Brom on loan until the end of the season.
Robinson has made 16 appearances for the Blades this campaign, scoring one goal and providing two assists.
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The 24-year-old joined United from Preston North End in the summer for a then club-record fee, but has struggled to get regular game time with Lys Mousset, David McGoldrick and Oli McBurnie all preferred.
Robinson will join the Championship's second-placed side West Brom, as the Baggies look to push for automatic promotion.
The Republic of Ireland international has previous Championship experience, scoring 33 times in 128 appearances during spells at Preston and Bristol City in the division.
Norway midfielder Sander Berge could be heading towards Yorkshire, following Robinson's departure.
Berge has told Genk he wishes to leave in this transfer window, with the Blades in negotiations over a £17m deal.
United are also closing in on a deal to sign Dutch striker Richairo Zivkovic. The 23-year-old Changchun Yatai forward is expected to join on an initial loan, as final details of the move are still being agreed with his Chinese club.
How to follow the January transfer window with Sky Sports
Sky Sports will bring you the very latest news from the January transfer market with the return of three shows.
Start your day with Good Morning Transfers at 9am as our team of reporters bring you the latest news and insight. Transfer Talk then follows at midday delivering analysis of the biggest stories. Then join us at 7pm for the definitive round-up of the day's news with The Transfer Show.
Meanwhile, the Transfer Talk podcast will also be back at the turn of the year with more expert analysis from here and across the continent.
And as well as tuning into Sky Sports News, don't miss a thing with our dedicated Transfer Centre blog.