Tottenham, Newcastle, Chelsea and Stoke City are seriously interested in signing striker Saido Berahino, according to Sky sources.
Enquiries have been made about the England U21 striker, but the Baggies are yet to receive a concrete offer from any club.
Berahino has been out of favour under Tony Pulis this season, but the four Premier League rivals are all interested in taking him away from The Hawthorns.
However, reports that West Brom have put a £30m price tag on him are very wide of the mark, according to Sky sources.
But Albion - who want to keep the 22-year-old - believe they are in strong position going towards the end of the transfer window.
Last summer, Tottenham were interested in signing Berahino, but their offer failed to meet Albion's valuation of the player.