Danny Graham's penalty earned Blackburn a 1-0 win over Middlesbrough and their first points of the Sky Bet Championship season.
The former Middlesbrough striker justified his inclusion after making a telling contribution in the Carabao Cup in midweek, and he secured a vital three points with a 25th-minute spot-kick.
In a game lacking in real quality, the hosts did enough against their toothless opponents who seemed short of ideas, despite hitting the post late on through Marcus Browne.
The victory lifts Blackburn off the bottom of the league and above their winless opponents.
Pressure now intensifies on rookie manager Jonathan Woodgate, whose Boro side have yet to taste victory in four games in all competitions this season.
It is also the first time Middlesbrough have failed to win any of their first three league fixtures in 15 years.
Tony Mowbray made four changes from the league defeat at Fulham, with Greg Cunningham making his league debut; Anfernee Dijksteel made his first Championship start for Boro - one of two changes.
Boro started well in the early exchanges, with Lewis Wing poking a 20-yard effort wide, but the visitors were poor for the most part and Blackburn were in control.
Although Graham just failed to get a telling connection on Bradley Dack's cross in the 14th minute, he did not have to wait long for a glorious opportunity.
Dijksteel, making his first league start for Boro, needlessly tugged Graham back in the area with very little danger apparent.
Blackburn's player of last season confidently sent Darren Randolph the wrong way in the 25th minute - the first league goal scored by a Blackburn player this season.
Jonny Howson did register a shot on target for Boro at the end of the half, but that could not mask a poor first-half performance.
Another former Boro favourite went agonisingly close to piling on the misery for the visitors at the start of the second half, but Stewart Downing's superb curling effort whistled past the post with Randolph well beaten.
Woodgate's men showed signs of life in the 74th minute though when an incisive cross from Paddy McNair left Christian Walton in no man's land but Browne could only strike the woodwork with his back-post volley.
Rovers almost put the game to bed minutes later when John Buckley's cross found Joe Rothwell at the back post, but Randolph pulled off a stunning save, sticking a palm out to repel the danger.
Substitute Buckley directed a half-volley over the crossbar in the closing stages, but it hardly mattered as Rovers held on relatively comfortably.
The managers
Tony Mowbray: "It was like a lot of games last season, the aesthetics weren't so great, it wasn't a great game but played between two pretty determined teams. Both teams were in the same situation, neither had won, both desperate for a victory but we were at home and needed to try and force the game, and probably for more than an hour I think we did.
"We're off and running and sometimes until you get that first win at the start of any season it can weigh heavy on your team, and yet they brought the quality to the party today that we know they have in abundance really - hard work, drive, desire, commitment, fighting for each other. It was all there and all on show, and we got the result."
Jonathan Woodgate: "I thought it was a poor game really from both teams. I thought a draw would have been a fair result, I don't think any team particularly dominated and like I say, football's fine margins. They get the penalty and score, we hit the post late on.
"It was one of those games, but we need to really grind it out and get that result, a typical Championship game. You can't always play well, but we move on and go again on Tuesday. My players will keep on going and we'll keep on working as hard as we can. I've said in the dressing room that I believe in every single one of them and my faith is 100 per cent behind them all."