Watch as Serbia's Dusan Tadic takes a boot in the face from Wales full-back Neil Taylor in the 1-1 draw between the teams.
Chris Coleman's side would have had plans to stop Serbia's star man Tadic in their World Cup Qualifier but perhaps not using this method.
It looked purely accidental from Taylor, who didn't see Tadic coming as he swung a boot to clear a bouncing ball. Unfortunately for the Southampton man, he took the boot straight in the nose and he needed medical attention as the blood poured from his cut.
Cotton wool was stuffed up his nose to stem the blood and he battled on as his team nicked a late equaliser.
It condemned Wales to their third straight draw in World Cup qualifying, equalising five minutes from time to nab a 1-1 draw on Saturday.
It was a cruel blow to Wales as 50 seconds earlier Gareth Bale, who scored the opening goal, had hit the post.
Hit the video at the top of the page to watch Tadic take one for the team.