Scott Quigg says the fear of failure is motivating him ahead of his grudge match with super-bantamweight rival Carl Frampton.
The WBA champion takes on IBF champion Frampton in an eagerly-awaited unification fight at Manchester Arena on February 27, live on Sky Sports Box Office.
Quigg, like Frampton, has never tasted defeat in the professional ranks and he admits the thought of losing his unbeaten record is providing him with all the motivation he needs to embrace his early morning training.
When asked about what drives him to begin training in the early hours, Quigg told Sky Sports News HQ: "The fear of losing, I have said it all along. Nobody wants to get up at this time and get out of bed, the body is not built for that.
"But for some reason, I can spring out of bed because the fear of failure and fear of losing is what drives me on and that is why I do what I do and I love what I do."
He added: "To become unified champion is what I want to be. I have come into boxing to be world champion and because I've achieved that, I don't stop there.
"I set new goals and that is what keeps the drive, the dedication and the focus there every day I wake up. It is about moving forward and getting better."
Quigg is preparing for his showdown with Frampton in the Peak District and is undertaking gruelling seven-and-a-half mile runs through the hills of the Dovestones to ensure he is in the best possible condition for the bout.
The 27-year-old said: "I keep going through the gears like it's fight night - the first four rounds, the second four rounds and the final four rounds are the championship rounds.
"That last bit you've got a couple of people in front and you have got to get past them at a certain point."