Dillian Whyte admits he is battling Ian Lewison for Brixton 'bragging rights' and the British heavyweight title on Friday night.
The south London rivals have been engaged in a war of words ahead of their domestic showdown on the undercard of Ricky Burns' WBA title defence against Kiryl Relikh in Glasgow, live on Sky Sports.
Whyte believes Lewison has not made the most of his career after being touted as the 'next great' and plans to prove that he is the No 1 heavyweight in his local area.
He told Sky Sports: "Funny enough when I went to the gym, he was the guy who was meant to be the next great, with his amateur pedigree and stuff, but clearly he hasn't taken his career seriously enough.
"For me, I'm taking it serious, because it's more than the British title. There is bragging rights, gym rights, and other things so I'm sure he's going to take it seriously, train hard, and come in here looking to make a big statement."
Lewison's prediction of a knockout win has been dismissed by Whyte, who questioned his opponent's punch power, but the 'Body Snatcher' admits he will not be drawn into a wild firefight.
"I don't really think he's a massive puncher, because some of the punches he's hitting these guys with, he's not really wiping them out with one or two punches," said Whyte.
"He's hitting them 20, 30 times before they go down. He is aggressive, he is a heavyweight, and he comes out swinging.
"You have to be always careful and mindful of those kind of opponents. One punch high on the top of the head or behind the ear and that could be you [beaten].
"I give him enough respect to take the fight seriously and go out there and look after myself and be defensively alert and aware. I'm going to win, most likely by knockout late as the fight goes on."