Tyson Fury removed his shirt, called himself a 'fat man' and said that he hated boxing at a press conference for his rematch with Wladimir Klitschko.
The WBA Super and WBO world heavyweight champion (25-0-KO18) was in typically entertaining mood in Manchester ahead of the July 9 rematch - and openly admitted he lacks the professionalism of the veteran Klitschko (64-4-KO53).
Fury said: "They [legacies] don't mean a lot to me. Boxing doesn't even mean much to me otherwise I wouldn't go into camp four stone overweight every time having eaten every pie in Lancashire and drunk every pint in the UK.
"I hate every second of training. I hate boxing. I hate the lot. I hate speaking to you idiots. I'd rather be at home watching television with my kids and eating chocolate. I hate boxing but I'm just too good at it and I'm making too much money. Easy money to be made.
"People do these sports for different reasons. Wladimir is already a multi-millionnaire so it's obviously something he loves to do. When you're like that, you're capable of anything.
"I don't live a strict lifestyle. I don't live an athlete's lifestyle. You couldn't call me an athlete."
At that point, Fury removed his shirt and asked the assembled press: "Does that look like a fighter's body? Clearly not. That's who beat you [Wladimir]. Shame on you! A fat man beat him and relieved him of all his belts.
"I don't take boxing seriously, as you can tell. It's about getting a few quid and putting food on the table. What's the point in practising your job for 40 years if you can't beat a fat man? Want to see love-handles? Want to see a belly? But can I fight? Yes.
"I am really a joke aren't I? When you think about it, it's quite funny. Every single time, I'm the outlaw, the villain, the bad guy - every single media event. People obviously like to see that - the majority do."
Fury, who took the belts from Klitschko with a points win in their first fight last November, has recently traded social media jibes with IBF world champion Anthony Joshua ahead of a possible unification bout.